Ohio Magazine

It seems natural that Steve White would land in the popsicle business. He first hit the streets of Columbus in 2013, selling his frozen treats crafted from all-natural blends of fruits and herbs. His pops have been so well received at farmers markets, festivals and events that his team now operates four carts throughout central Ohio.

“As a child, I had a fascination with popsicles,” White says. “Growing up, my mom had those Tupperware popsicle molds. I remember making pops out of anything I could find in the kitchen.”

White started tinkering with frozen treats as an adult while living in Atlanta, sharing them with coworkers and selling them to raise funds for tsunami-hit Japan in 2011. White spent time teaching English in the country, which he calls a “second home,” and drew inspiration for the cart’s name from Japanese pop music.

— Ohio Magazine